About Wolverine Harley-Davidson®

What began as a dream for two businessmen in 2001 is now 42,000 square feet of Harley-Davidson® reality. When Chuck Riley, owner of Parkway Chrysler Dodge Jeep RAM, and his General Manager, George de la Nuez, submitted their proposal for Southeast Michigan's newest and largest Harley-Davidson® dealership, the Motor Company accepted, and Wolverine Harley-Davidson® was born.  

Soon after their business and marketing plan was chosen as the winning proposal, construction began. Rembrandt Construction broke ground in mid-November of 2001 after the four old farmhouses on the 3.67-acre site were demolished. Less than ten months later, the new 42,000-square-foot building designed by Cityscape Architects was complete. The two-story, red brick structure recalls the historic Milwaukee motorcycle factory with its limestone details, metal overhangs, and large glass windows.  

Designed to be both functional and beautiful, Wolverine Harley-Davidson® is more than just a store. Wolverine has provided motorcycle enthusiasts with a much-needed resource for all of their riding needs. Developed with the rider in mind, Wolverine Harley-Davidson® makes customers the number one priority. Our 14,000-square-foot service department and 13,000-square-foot showroom stocked with New and Used Motorcycles, Parts and General Merchandise is equipped to take you straight from your oil change to your riding gear.  What truly sets Wolverine Harley-Davidson® apart is our unwavering commitment to our community and our guests.  

Our Guiding Principles 

“Treat every guest and each other with Integrity, Excellence & Appreciation every time.”   

Our Mission Statement 

“We will listen to our customers daily, and through their eyes view our dealership to make the necessary changes in policy to be the best Harley-Davidson® dealership team in the world.” 

We are a family owned and operated dealership. Our owner, George de la Nuez, a familiar face in the community, is almost always on-site, happy to help with both customers and staff alike. George’s hands-on approach reflects our belief that shopping for your dream motorcycle should be as comfortable and straightforward as spending time with family. 

We take immense pride in being recognized as the #1 Harley-Davidson® dealership in the world. With over 2,400 Google reviews and an overall rating of 4.9 out of 5 stars, this achievement is not just a number; it reflects the dedication, passion, and commitment of our entire team to provide outstanding service to each and every customer. Our success is a reflection of the relationships we build with our customers, most of whom become lifelong friends. We are grateful for your support and for trusting us to be part of your riding journey. As we look to the future, we promise to continue delivering the exceptional service you’ve come to expect and deserve, staying true to the values that have brought us here.   

All of us here at Wolverine Harley-Davidson® are proud of our military personnel and veterans, we support and thank them every chance we get.  We have numerous events honoring Veterans: 

• Annual Ride for Freedom (Past 22 Years running) with proceeds of $15,000-$20,000 each year. Funds from this have been donated to several reputable organizations including the Army Garrison at TACOM in Warren, Michigan, the VVA Chapter 154, Vets Returning Home and most recently to the Detroit VA Hospital (Veterans Recreational Fund) and The Fischer House Detroit.  

• Wolverine Harley-Davidson® also contributed funds towards the construction of the Macomb County Vietnam Veterans Memorial, which bares the names of 149 young men who did not return from Vietnam.  

• Wolverine Harley-Davidson® has provided funds and volunteer time to the Macomb County Veterans Treatment Court.  

• Staff from Wolverine Harley-Davidson® and members of the Wolverine H.O.G.® Chapter visit the John Dingell VA Hospital yearly and spend a day with the Veterans there, and we also escort the VA Hospital Bus to Wolverine Harley-Davidson® where we serve them lunch and entertain the Vets for the day.  

• Deployed Military personnel can store their bikes here free of charge. 

Helping children in need is also a cause that is near and dear to Wolverine Harley-Davidson®.  The Wolverine HOG Chapter was awarded the 2006 Michigan Governors Award for their help with foster children.  

Wolverine Harley-Davidson® has and always will support The Rainbow Connection. An organization that makes dreams come true for Michigan children with life threatening illnesses.